Wood, Emily J (2019) Putting it together. In: Caldwell, Cath, (ed.) Graphic design for everyone. London, U.K. : Dorling Kindersley Limited. pp. 128-185. ISBN 9781465481801

Abstract

There have never been more opportunities to promote yourself digitally or in print, but to succeed you need to master the art of visual communication - combining type, image, and colour into an appealing, accessible message. Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the principles of good graphic design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how colour theory can add power and meaning to your designs. Once you've learned the basics, the ten step-by-step projects will help you create your own stunning designs - including business stationery, an invitation, sales brochure, website, newsletter and online shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals and much more. Whether you're a design newcomer or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.

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