Bennett, Roger and Vijaygopal, Rohini (2019) What if the company's "charity of the year" is an organisation that deals with severe to moderate mental disability? A case study of fundraising problems and possibilities. Journal of Social Marketing, 9(2), pp. 161-179. ISSN (print) 2042-6763
Official URL: https://doi.org/10.1108/JSOCM-01-2019-0004
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