Cowling, Marc, Liu, Weixi, Yue, Wei and Do, Hang (2019) Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants. International Review of Entrepreneurship, 17(1), pp. 17-36. ISSN (print) 2009-2822

Abstract

Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially. Keywords: market entry, firm growth, owner characteristics, competitiveness

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Official URL:	https://www.senatehall.com/entrepreneurship?articl...
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Small Business Research Centre
Related URLs:	Publisher
Date Deposited:	22 Mar 2019 14:57
Last Modified:	06 Oct 2020 15:36
URI:	https://eprints.kingston.ac.uk/id/eprint/42955

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