An empirical study of purchase behaviour on social platforms : the role of risk, beliefs and characteristics

Benson, Vladlena, Ezingeard, Jean-Noel and Hand, Chris (2019) An empirical study of purchase behaviour on social platforms : the role of risk, beliefs and characteristics. Information Technology & People, 32(4), pp. 876-896. ISSN (print) 0959-3845

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