An empirical study of purchase behaviour on social platforms : the role of risk, beliefs and characteristics
Benson, Vladlena, Ezingeard, Jean-Noel and Hand, Chris
(2019)
An empirical study of purchase behaviour on social platforms : the role of risk, beliefs and characteristics.
Information Technology & People, 32(4),
pp. 876-896.
ISSN (print) 0959-3845