Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris (2018) Understanding multichannel shopper journey configuration : an application of goal theory. Journal of Retailing and Consumer Services, 44, pp. 108-117. ISSN (print) 0969-6989

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Official URL:	https://doi.org/10.1016/j.jretconser.2018.06.005
Item Type:	Article
Uncontrolled Keywords:	shopper journey, multichannel shopping, goal theory, motivation theory, shopping motivation
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School > Department of Strategy, Marketing and Innovation
Related URLs:	Publisher
Date Deposited:	20 Aug 2018 16:16
Last Modified:	06 Oct 2020 15:29
DOI:	https://doi.org/10.1016/j.jretconser.2018.06.005
URI:	https://eprints.kingston.ac.uk/id/eprint/41198

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