East, Robert, Romaniuk, Jenni, Chawdhary, Rahul and Uncles, Mark (2017) The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), pp. 321-334. ISSN (print) 1470-7853

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Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Related URLs:	Publisher
Date Deposited:	12 Jun 2017 14:19
Last Modified:	04 Dec 2020 10:34
URI:	https://eprints.kingston.ac.uk/id/eprint/38342

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