Crisafulli, Benedetta and Singh, Jaywant (2017) Four steps to ensuring best practice in new brand launches. Admap, May, pp. 10-12. ISSN (print) 0001-8295

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Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Related URLs:	Publisher
Date Deposited:	14 Jun 2017 12:50
Last Modified:	06 Oct 2020 15:15
URI:	https://eprints.kingston.ac.uk/id/eprint/38252

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