Understanding the influences of atmospheric cues on the emotional responses and behaviours of museum visitors

Kottasz, Rita (2006) Understanding the influences of atmospheric cues on the emotional responses and behaviours of museum visitors. Journal of Nonprofit & Public Sector Marketing, 16(1-2), pp. 95-121. ISSN (print) 1049-5142

Official URL: http://dx.doi.org/10.1300/J054v16n01_06

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