Bramkamp, Martina (2014) Random House live projects. In: Adaptation : Animation, Comics and Literature; 24 Apr 2014, Stuttgart, Germany. (Unpublished)

Abstract

Imagine you are required to create a 30 second animation to promote online the launch of the book of an established author selected by one of britain’s key publishing houses, Random House. set up as an exclusive collaboration this professional pitch competition is part of the curriculum 3rd year animation students have faced every year since its launch in 2010 while studying for their degree on the ba illustration/animation course at Kingston University in London. this paper will reflect on their journeys by highlighting requirements, challenges and opportunities encountered in the process of production.

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