Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation

Shukla, Paurav, Purani, Keyoor and Singh, Jaywant (2017) Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

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