East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2017) Social amplification : a mechanism in the spread of brand usage. Australasian Marketing Journal, 25(1), pp. 20-25. ISSN (print) 1441-3582

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Official URL:	http://dx.doi.org/10.1016/j.ausmj.2016.12.002
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Related URLs:	Publisher
Date Deposited:	12 Jan 2017 11:12
Last Modified:	04 Dec 2020 10:34
DOI:	https://doi.org/10.1016/j.ausmj.2016.12.002
URI:	https://eprints.kingston.ac.uk/id/eprint/36818

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