Dall'Olmo Riley, Francesca (2016) The roles of brands revisited. In: Baker, Michael J. and Hart, Susan, (eds.) The marketing book. 7th ed. Abingdon : Routledge. pp. 394-414. ISBN 9780415703772
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The roles of brands revisitedDall'Olmo Riley, Francesca (2016) The roles of brands revisited. In: Baker, Michael J. and Hart, Susan, (eds.) The marketing book. 7th ed. Abingdon : Routledge. pp. 394-414. ISBN 9780415703772 Actions (Repository Editors)
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