East, Robert, Uncles, Mark D, Romaniuk, Jenni and Lomax, Wendy (2016) Improving agent-based models of diffusion. European Journal of Marketing, 50(3/4), pp. 639-646. ISSN (print) 0309-0566

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Official URL:	http://www.emeraldinsight.com/doi/abs/10.1108/EJM-...
Item Type:	Article
Uncontrolled Keywords:	Agent-based modeling, ABM, word of mouth, WOM, diffusion, social networks, modeling assumptions
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Related URLs:	Publisher
Date Deposited:	15 Apr 2016 10:38
Last Modified:	04 Dec 2020 10:35
DOI:	https://doi.org/10.1108/EJM-02-2015-0120
URI:	https://eprints.kingston.ac.uk/id/eprint/34667

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