Kalafatis, Stavros P. and Denton, Adam (2000) A method for estimating the profit impact of a discount scheme. Journal of Business to Business Marketing, 7(1), pp. 19-44. ISSN (print) 1051-712X

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Official URL:	http://dx.doi.org/10.1300/J033v07n01_02
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	07 Aug 2008
Last Modified:	06 Oct 2020 13:23
DOI:	https://doi.org/10.1300/J033v07n01_02
URI:	https://eprints.kingston.ac.uk/id/eprint/3422

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