'It's a matter of aesthetics' : exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions

Shukla, Paurav, Singh, Jaywant, Dall'Olmo Riley, Francesca and Moore, Christopher (2016) 'It's a matter of aesthetics' : exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions. In: 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing; 7-8 Apr 2016, Monte Carlo, Monaco.

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