Dall'Olmo Riley, F., Ehrenberg, A.S.C, Castleberry, S.B., Barwise, T.P. and Barnard, N.R. (1997) The variability of attitudinal repeat-rates. International Journal of Research in Marketing, 14(5), pp. 437-450. ISSN (print) 0167-8116
Official URL: http://dx.doi.org/10.1016/S0167-8116(97)00023-2
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