de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Modelling the components of the brand. European Journal of Marketing, 32(11/12), pp. 1074-1090. ISSN (print) 0309-0566

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Official URL:	http://dx.doi.org/10.1108/03090569810243721
Item Type:	Article
Uncontrolled Keywords:	brand components, atomic brand model, double vortex model
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law (until 2017)
Date Deposited:	10 Nov 2008
Last Modified:	05 May 2023 02:39
DOI:	https://doi.org/10.1108/03090569810243721
URI:	https://eprints.kingston.ac.uk/id/eprint/3388

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