How positioning strategies affect co-branding outcomes

Wason, Hilary and Charlton, Nathalie (2015) How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2, p. 1092192. ISSN (online) 2331-1975

Official URL: http://dx.doi.org/10.1080/23311975.2015.1092192

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Official URL:	http://dx.doi.org/10.1080/23311975.2015.1092192
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Date Deposited:	28 Nov 2015 15:23
Last Modified:	06 Oct 2020 14:54
DOI:	https://doi.org/10.1080/23311975.2015.1092192
URI:	https://eprints.kingston.ac.uk/id/eprint/33311

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