An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context.

Chawdhary, Rahul (2013) An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context. In: 26th European Marketing Academy (EMAC) Doctoral Colloquium; 2-4 Jun 2013, Istanbul, Turkey.

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