Do, Hang, Mazzarol, Tim, Volery, Thierry and Soutar, Geoff (2015) Anticipated innovation rent profiles: new insights into a SME typology. In: British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice; 8-10 Sep 2015, Portsmouth, U.K..

Abstract

This article investigates the innovation commercialisation practices and the anticipated innovation returns profiles of small and medium- sized enterprises (SMES). Employing a typology of 525 SMEs within 10 OECD countries, our findings reveal that, on the one hand, market assessment is perceived to the key driver of the sales volume of short life-cycle innovations. Systematic commercialisation management is found to determine the sales volume and the length of long life-cycle innovations. Firm characteristics such as firm age and the R&D intensity also impose some effects in distinguishing SMEs’ anticipated rent profiles and orientation in innovation commercialisation. On the other hand, business strategies and resources endowments are not found to determine these SMEs’ potential innovation returns

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