Customer commitment to luxury brands : antecedents and consequences

Shukla, Paurav, Banerjee, Madhumita and Singh, Jaywant (2016) Customer commitment to luxury brands : antecedents and consequences. Journal of Business Research, 69(1), pp. 323-331. ISSN (print) 0148-2963

Official URL: http://dx.doi.org/10.1016/j.jbusres.2015.08.004

Full text available as:

[img] — Text
Singh-J-30389.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (471kB)

Official URL:	http://dx.doi.org/10.1016/j.jbusres.2015.08.004
Item Type:	Article
Uncontrolled Keywords:	commitment, consumption satisfaction, advocacy intentions, luxury brands, structural equation modelling
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Date Deposited:	05 Feb 2015 10:03
Last Modified:	23 Feb 2021 12:57
DOI:	https://doi.org/10.1016/j.jbusres.2015.08.004
URI:	https://eprints.kingston.ac.uk/id/eprint/30389

Actions (Repository Editors)

Item Control Page