Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers' value perceptions of luxury brands. Marketing Letters, 26(3), pp. 265-278. ISSN (print) 0923-0645

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Official URL:	http://dx.doi.org/10.1007/s11002-015-9358-x
Item Type:	Article
Uncontrolled Keywords:	value perceptions, luxury brands, horizontal/vertical collectivistic cultures, asian consumers, China, India, indonesia, emerging markets
Research Area:	Research Areas > Asian studies Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Date Deposited:	22 Jan 2015 08:54
Last Modified:	06 Oct 2020 14:45
DOI:	https://doi.org/10.1007/s11002-015-9358-x
URI:	https://eprints.kingston.ac.uk/id/eprint/30256

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