Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2015) The role of perceived value in vertical brand extensions of luxury and premium brands. Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X

Downloads Metadata

Full text available as:

Official URL:	http://dx.doi.org/10.1080/0267257X.2014.995692
Item Type:	Article
Additional Information:	The authors would like to thank Banco Santander for providing funds enabling the first author to visit her co-authors at the University of Zaragoza and complete the final revisions of the manuscript.
Uncontrolled Keywords:	vertical brand extension, luxury brand, perceived value, purchase intention, mediating variable, SEM-PLS
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Date Deposited:	08 Jan 2015 12:08
Last Modified:	29 Oct 2020 10:49
DOI:	https://doi.org/10.1080/0267257X.2014.995692
URI:	https://eprints.kingston.ac.uk/id/eprint/30113

Actions (Repository Editors)

Item Control Page