East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2014) The decay of positive and negative word of mouth after product experience. Australasian Marketing Journal, 22(4), pp. 350-355. ISSN (print) 1441-3582
Official URL: http://dx.doi.org/10.1016/j.ausmj.2014.10.001
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