The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry

Raman, Adam and Jessica-Smith, Nichole (2014) The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry. In: 30th Annual Industrial Marketing and Purchasing Group (IMP) Conference; 1-6 Sep 2014, Bordeaux, France. (Unpublished)

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