Riley, Debra (2007) Factors affecting the pursuit of standards: a theoretical framework. The Marketing Review, 7(2), pp. 139-154. ISSN (print) 1469-347X

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Official URL:	http://dx.doi.org/10.1362/146934707X198858
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	19 Sep 2014 11:25
Last Modified:	29 Sep 2022 10:50
DOI:	https://doi.org/10.1362/146934707X198858
URI:	https://eprints.kingston.ac.uk/id/eprint/29144

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