Dall'Olmo Riley, Francesca, Hand, Chris and Guido, Francesca (2014) Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter? Journal of Marketing Management, 30(9-10), pp. 904-924. ISSN (print) 0267-257X
Official URL: http://dx.doi.org/10.1080/0267257X.2014.926962
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