Colbert, M., Oliver, A. and Oikonomou, E. (2014) The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content. In: 9th International Conference on Persuasive Technology; 21-23 May 2014, Padua, Italy. (Lecture Notes in Computer Science, no. 8642) ISSN (print) 0302-9743 ISBN 9783319071268
Official URL: http://dx.doi.org/10.1007/978-3-319-07127-5_6
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