Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers

East, Robert, Uncles, Mark D. and Lomax, Wendy (2014) Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers. Journal of Marketing Management, 30(7-8), ISSN (print) 0267-257X

Official URL: http://dx.doi.org/10.1080/0267257X.2013.841275

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