The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives

Raman, Adam (2013) The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

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