The development and diffusion of sustainability innovations in business networks: managing hazardous waste between a major pharmaceutical client and a major environmental waste management supplier

Raman, Adam, Davies, Iain and Elson, Paul (2013) The development and diffusion of sustainability innovations in business networks: managing hazardous waste between a major pharmaceutical client and a major environmental waste management supplier. In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

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