Kalafatis, Stavros P., Riley, Debra and Singh, Jaywant (2014) Context effects in the evaluation of business-to-business brand alliances. Industrial Marketing Management, 43(2), pp. 322-334. ISSN (print) 0019-8501

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Official URL:	http://dx.doi.org/10.1016/j.indmarman.2013.09.002
Item Type:	Article
Uncontrolled Keywords:	context effects, brand alliances, assimilation, valence, experiment
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Date Deposited:	15 Aug 2013 08:44
Last Modified:	28 Oct 2020 12:49
DOI:	https://doi.org/10.1016/j.indmarman.2013.09.002
URI:	https://eprints.kingston.ac.uk/id/eprint/26235

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