Harries, Tim, Rettie, Ruth, Studley, Matthew, Burchell, Kevin and Chambers, Simon (2013) Is social norms marketing effective? A case study in domestic electricity consumption. European Journal of Marketing, 47(9), pp. 1458-1475. ISSN (online) 0309-0566
Official URL: http://dx.doi.org/10.1108/EJM-10-2011-0568
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