Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes
Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina and Singh, Jaywant
(2013)
Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes.
In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law;
10 May 2013, Kingston Upon Thames, U.K..
(Unpublished)