Marketing social norms: social marketing and the 'social norm approach'

Burchell, Kevin, Rettie, Ruth and Patel, Kavita (2013) Marketing social norms: social marketing and the 'social norm approach'. Journal of Consumer Behaviour, 12(1), pp. 1-9. ISSN (print) 1472-0817

Official URL: http://dx.doi.org/10.1002/cb.1395

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