Dall'Olmo Riley, Francesca, Lomax, Wendy and Blunden, Angela (2004) Dove vs. Dior: extending brand extension decision-making process from mass to luxury. Australasian Marketing Journal, 12(3), pp. 40-55. ISSN (print) 1441-3582
Official URL: http://wwwdocs.fce.unsw.edu.au/marketing/amj_12_3_...
Actions (Repository Editors)
 |
Item Control Page |