Weiermair, Klaus and Kronenberg, Christopher (2010) Moving from traditional tourist products to cultural tourism experience: the case of Swarovski Crystal Worlds. In: Weiermair, Klaus , Keller, Peter , Pechlaner, Harald and Go, Frank M, (eds.) Innovation and entrepreneurship: strategies and processes for success in tourism. Berlin, Germany : Erich Schmidt Verlag. pp. 27-30. ISBN 9783503116119

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