Brand image and brand usage: is a forty-year-old empirical generalization still useful?

Romaniuk, Jenni, Bogomolova, Svetlana and Dall'Olmo Riley, Francesca (2012) Brand image and brand usage: is a forty-year-old empirical generalization still useful? Journal of Advertising Research, 52(2), pp. 243-251. ISSN (print) 0021-8499

Official URL: http://dx.doi.org/10.2501/JAR-52-2-243-251

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