Blankson, Charles, Kalafatis, Stavros P, Cheng, Julian Ming-Sung and Hadjicharalambous, Costas (2008) Impact of positioning strategies on corporate performance. Journal of Advertising Research, 48(1), pp. 106-122. ISSN (print) 0021-8499
Official URL: http://dx.doi.org/10.2501/S0021849908080124
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