Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari (2012) Measuring brand choice in the older customer segment in Japan. International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853
Official URL: http://dx.doi.org/10.2501/IJMR-54-3-347-368
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