Rettie, Ruth, Grandcolas, Ursula and Deakins, Bethan (2004) Text message advertising: dramatic effect on purchase intentions. In: Academy of Marketing Conference; 6-9 July 2004, Cheltenham, United Kingdom. ISBN 1861741480

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Official URL:	http://online.glos.ac.uk/am2004/main.htm
Item Type:	Conference or Workshop Item (Paper)
Event Title:	Academy of Marketing Conference
Uncontrolled Keywords:	mobile phone, text message advertising, SMS, branding, direct marketing
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	31 Jul 2008
Last Modified:	17 Sep 2020 15:53
URI:	https://eprints.kingston.ac.uk/id/eprint/2099

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