Rettie, Ruth and Brewer, Carol (2000) The verbal and visual components of package design. Journal of Product and Brand Management, 9(1), pp. 56-70. ISSN (online) 1061-0421

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Official URL:	http://dx.doi.org/10.1108/10610420010316339
Item Type:	Article
Uncontrolled Keywords:	packaging, product design, product management
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law (until 2017)
Date Deposited:	31 Jul 2008
Last Modified:	27 Sep 2023 07:55
DOI:	https://doi.org/10.1108/10610420010316339
URI:	https://eprints.kingston.ac.uk/id/eprint/2087

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