Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands?

Dall'Olmo Riley, Francesca, Pina, Jose Miguel and Bravo, Rafael (2011) Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands? In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

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