Dall'Olmo Riley, Francesca, Pina, Jose Miguel and Bravo, Rafael (2011) Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands? In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
Event Title:	European Academy of Marketing (EMAC) 40th Conference 2011
Organising Body:	European Academy of Marketing (EMAC)
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	09 Sep 2011 10:24
Last Modified:	06 Oct 2020 14:08
URI:	https://eprints.kingston.ac.uk/id/eprint/20179

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