Benson, Vladlena (2011) Social networking and trust: is personalisation the only defence technique? In: Lytras, Miltiadis , Ordonez de Pablos, Patricia and Damiani, Ernesto, (eds.) Semantic web personalization and context awareness: management of personal identities and social networking. Hershey, U.S. : IGI Global. pp. 32-41. ISBN 9781615209217

Abstract

Based on the literature review of the theory of trust, this chapter aims to provide an insight into trust formation on social networking sites (SNS). An overview of the current state of cybercrime and known ways of threat mitigation helps shed some light on the reasons why social networks became easy targets for Internet criminals. Increasingly, personalisation is seen as a method for counteracting attacks perpetrated via phishing messages. This chapter aims to look specifically at trust in online social networks and how it influences vulnerability of users towards cybercrime. The chapter poses a question whether personalisation is the silver bullet to combat cyber threats on social networks. Further research directions are discussed.

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