Baverstock, Alison (2008) How to market books: the essential guide to maximizing profit and exploiting all channels to market. 4th ed. London, U.K. : Kogan Page. 384p. ISBN 0749450207
This is the latest version of this eprint.
Abstract
A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals
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How to market books. (deposited 13 Jan 2011 16:15)
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