Stone, Merlin, Woodcock, Neil and Wilson, Muriel (1996) Managing the change from marketing planning to customer relationship management. Long Range Planning, 29(5), pp. 675-683. ISSN (print) 0024-6301
Official URL: http://dx.doi.org/10.1016/0024-6301(96)00061-1
Actions (Repository Editors)
 |
Item Control Page |