MacMillan, Keith, Money, Kevin, Money, Arthur and Downing, Steve (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory. Journal of Business Research, 58(6), pp. 806-818. ISSN (online) 0148-2963
Official URL: http://dx.doi.org/doi:10.1016/j.jbusres.2003.08.00...
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