How marketing leadership in the top management team impacts new product development performance

Mehrabi, Hamed (2020) How marketing leadership in the top management team impacts new product development performance. In: ASAC 2020 : Virtual; 12 - 15 Jun 2020, Held online. (Unpublished)

Item Type:	Conference or Workshop Item (Paper)
Event Title:	ASAC 2020 : Virtual
Organising Body:	Administrative Sciences Association of Canada
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	30 Sep 2021 15:57
Last Modified:	15 Feb 2022 16:57
URI:	https://eprints.kingston.ac.uk/id/eprint/50225

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