Understanding multichannel shopper journey configuration : an application of goal theory

Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris (2018) Understanding multichannel shopper journey configuration : an application of goal theory. Journal of Retailing and Consumer Services, 44, pp. 108-117. ISSN (print) 0969-6989

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Item Type: Article
Uncontrolled Keywords: shopper journey, multichannel shopping, goal theory, motivation theory, shopping motivation
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School > Department of Strategy, Marketing and Innovation
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Depositing User: Katrina Clifford
Date Deposited: 20 Aug 2018 16:16
Last Modified: 31 Oct 2018 11:52
DOI: https://doi.org/10.1016/j.jretconser.2018.06.005
URI: http://eprints.kingston.ac.uk/id/eprint/41198

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